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Why a Strong Opt-In Offer is ImportantYour opt-in offer is a huge opportunity for your online business, so it needs to be a good one. A successful opt-in offer is one that compels people to sign up so that you can grow your list of leads who actually want to hear from you. This will give you the chance to sell to these people over and over again. If you want people to opt in to your list though, you need to offer them something valuable that they can’t get anywhere else. People get so much email today that they are naturally wary of how many websites they subscribe to. Since most websites have opt-in offers, you need to do something to differentiate yourself from everyone else. Here are nine opt-in incentives that are the most successful, proven ways to collect email addresses: • Incentive #1: Free Reports It’s important to test different opt-in offers until you find the one that works best for you. There are a lot of different options available to you as far as opt-in offers go, and you need to determine which one is the most enticing to your visitors. More than anything else, your opt-in offer needs to be highly relevant to your visitors’ needs. It needs to give them something valuable that they can’t easily find anywhere else. When you’ve written a compelling opt-in offer, you need to position it in a place of prominence on your website so people can find it. Test a few different locations to see what works best for you. Most site owners find that they have the most success when they place their opt-in offer in the upper left side of their webpage. If you have a long sales letter on your homepage, though, you should consider putting it on the second “page” of text.
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