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Squeeze Pages Building 101 - Learning From Past MistakesAre you building squeezepages? Are you having great results? Are you getting a conversion rate of 40% or even more? We some of us have to start at the bottom and work our way up. Maybe you don’t have to start in the basement. Building squeeze pages is a learning curve, but with a little help you can jump to a starting point on the second floor instead of in the dirt. I know we all make mistakes, some of us more than others and me more than many more. Mistakes are worth making because it allows us to learn. However learning from other’s mistakes and triumphs seems to make more sense in a speedy kind of a way. Let me tell you a bit about my thought process; I can be very stubborn with what I have seen and with what I think that I know. I also like to push the boundaries of what I think will work. With doing this I tend to push aside time proven strategies. I am always under the impression that maybe a little more will give more benefit in the results that I seek. WRONG! So after loosing the uphill boulder roll I learned that when building a squeezepage more is not always better. More makes the lazy reader wander away. And let’s face it our audience is either in a hurry and can’t take the time to read or only has the energy to read what jumps off the page. If the reading is hard and slow most readers are off in dreamland long before they get to the punch line. A longer more wordy splash page looses the audience. A long worded squeeze page tends to loose easy sign up customers as well. After all the whole goal of your squeeze page is to allow a new customer to give you their name and address with as little fuss and effort as possible. New customers want the new relationship to be painless and quick with a seen end result that they know will help them in their future endeavors. So, back to my mistakes, I like flashy colorful pages. I like multiple words and good explanation. I like different colored script with different fonts that stand out and attract my eye. All of that is a big mistake. I think that I made beautiful pages. Well, maybe not, after all beauty is in the eye of the audience not in the eye of the creator. What I think attracts does not mean it is true. Even though time and time again I was told to tone my pages down I did not listen. I was told to make the pages short so that people did not have to extend the effort in as much as having to scroll down the page at all. I was told “too much information”. Did I listen? NO! Did I get many sign ups? NO! I now realize that it is quite possible to build your squeezepage in 10 minutes. Simple is better, I learned this from banging my head against the squeeze page wall. I finally woke up and listened to what the other web design people were doing. And you know what? Some of them were right. Simple is better and much more effective. Simple really does not take a lot of time to build once you have the basic idea and the information you want to convey to your audience. Use a simple streamlines message. Cut most of the words out and express your meaning quickly and simply yet to the point. Use easy words that build a picture in the reader’s mind-eye. Make the message simple and to the point. Quickly attract your audience with a bold headline that they can not help but notice. Put the headline in bold red! Suck them right into wanting and having to know more. Then give them the benefits of what you offer. Use wording that makes them need what you have for them. Make the desire over whelming. Then offer your audience the way to get the information or the product. Direct them to CLICK HERE or to enter their name and address. The right way to build your squeezepage matters. Making the same mistakes as I have will lead you to loose sales, a smaller mailing list, and great frustration. Follow me and the above information. You will start to regain your squeeze page sanity. There is much information available on the subject of writing effective squeeze pages. You will find both free as well as very expensive information. There are eBooks galore to be found and read. I have found great help and benefit with the use of video training. This allows the watcher the sight seen example explained in visual real time. We all learn best with real time site. I personally recommend the squeeze page building techniques acquired at SqueezePageMatters.com. This is a free video training the is worth obtaining as well as using every time you start a new squeeze page project.
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