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Email Marketing 101 - Opt-In Trust BuildingIf you want to make money online, you have to learn how to build confidence in your brand. Unlike the old-fashioned face-to-face way of doing business, online business can be very impersonal. Making it personal can separate you from the competition. One of the best ways to build trust with your customer base is to get them to take a risk and then reward it. One of the best examples of this is getting them to opt-in to your email list and then rewarding them with high quality email content and offers. There are certain rules you must follow in order to succeed in this quest. Many of these have become legal regulations, while many others are common sense rules for customer relations. Most of all, you don’t want to send so much email that you annoy them. Likewise, you don’t want your email to be so focused on selling them things that you fail to provide them with intrinsic value. Customers who trust you not to violate these rules will be more inclined to make purchases. You have an advantage in this regard. You should have a very clear idea of what interests people on your opt-in list. After all, they opted in to your mailing list for a specific reason. Do not advertise anything to these people other than those things that would typically interest people who signed up for this specific reason. When you deliver what people ask for and nothing more, you build trust and appreciation. Here are a few more good tips for opt-in trust building: 1. Write short, simple articles that divulge quality information. It is good to be thorough, but better to be easily understood. Share information specifically of interest to the people on your list. Discuss the marketplace as it relates to these people. Discuss the pluses and minuses of products that may meet their needs. Instead of being all positive about products, give a balanced perspective in order to build trust. Don’t come off as just another hype guy. 2. Make sure your website is not a disappointment. When they click on a link to go to your latest product, the link should work. It should take them to a simple layout that is easy to understand and navigate. This should be a page to deliver on a promise, not a page to impress. 3. Focus on the quality of your products and service. Competing on price is a short-term business perspective. Competing on good value will build trust and keep readership high. 4. Have a clear privacy policy and continually reassure customers of the importance of adherence to this policy. Violating this policy will permanently damage your business reputation, so use your commitment to the policy as a selling point to bolster your reputation. The key to opt-in trust building is discipline and persistence. Do everything from a long-term perspective.
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