Email Lists - How to Use an Opt-In Page to Build Your Email Lists

If you have a business online and you want to expand the income you are currently generating, it is time for you to build your email lists. Here are some useful techniques for amassing huge amounts of subscribers in only a couple of months.

The first tip is to establish a domain name that has great keywords from your niche. This page should be an opt-in squeeze page that will lead people to your website, but only if they subscribe to your email list. Therefore, visitors to this page have two choices: opt-in or click away. Obviously, you want them to opt-in, so you should include intriguing information that will compel them to not click away. Make visitors to this page an offer, something that will encourage them to subscribe and become part of your email lists. Examples include access to a fascinating report or audio program that they can download. Include an interesting graphic on this page to grab their attention as well.

The next idea is to create a Twitter account for your business and gain a following there. This will be possible if you “tweet” about tips within your market or innovative findings related to your business. On the same note, develop a Facebook page and invite people to like it, offering something on your website in exchange. On occasion, invite the people following you on Twitter and Facebook to read through your blog. Of course, on that page you will have an opt-in box so visitors can sign up and become part of your email lists. People will only decide to do this if you are offering valuable information for free on your blog, which will intrigue them to know more.

The final tip is to guest write on other people’s blogs and create backlinked articles that all lead back to your opt-in squeeze page. This is a powerful technique because people who are curious enough to clink on the link after reading your article or post will be more likely to opt-in once they get to the squeeze page. After all, everyone loves useful information for free, which is exactly what you will grant them for opting-in to your email lists. Whenever you can, send traffic to your opt-in page rather than your actual website so the visitors to your site are also those who have signed up to receive emails. Your business will take off as you advertise to a list of interested leads.

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