List Building Tips - Don’t Sweat the Freebie Seekers

This article was inspired from somebody over at the Warrior Forum who was complaining about all the people who join his list for the freebie, never buy anything, and then leave. Well, as frustrating as that might be, it’s not something that you should be worried about. In fact, there is a way to use that to your advantage. This article is going to explain why you shouldn’t be concerned about freebie seekers and offer a tip on how to convert more people to buyers.

First of all, here is why you shouldn’t worry about the people who come and go. Most autoresponders charge per the opt in. For example, under the Aweber plan that I have, it’s a fixed rate for the first 10,000 subscribers. After that, you are charged extra. Imagine if everybody who ever signed up for your freebie never bought anything and never left. You’d end up with a worthless list of hundreds of thousands of people and spending a fortune for it. So be glad that they come and go. I say, good riddance.

Okay, now…how to get more of your opt ins to become paying customers. Well, what I do, and it works like a charm, is I tell my list that preferred customers get discounts on certain items. In other words, people who buy something from me, get put on a certain list (assuming they subscribe using the special link I give them) and then, when I have a special limited promotion, THEY are the first ones to get it. This gives them an incentive to want to stick around…provided I am offering something of value.

And therein lies the problem with a lot of lists. They free report, or whatever it is that the list owner is giving away, isn’t worth more than just that…nothing. Just because something is free doesn’t mean that the person getting it is going to kiss the ground you walk on. It has to be free and USEFUL. That’s a word that a lot of people seem to have trouble with…as in understanding what it means. I have seen more than my fair share of reports that did absolutely nothing for me.

Ultimately, you are going to get what you give. If the info you provide is poor, your list is going to respond poorly. If the info you provide has some real value, sure, there will still be some people who will take it and run, but there will be a lot more who will stick around thinking, “If the free stuff is this good, I wonder how good the paid stuff is going to be?”

Those are the people you want on your list.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.