List Building - The Rebirth of the Popup

There are many tricks of the trade used to improve squeeze page conversion rates. Whether promoting the newsletter with highly targeted sales copy, eliminating links to other pages, or using digital avatars as spokespeople, website owners can make many modifications to improve their squeeze page conversion rate.

One of the best ways to boost the conversion rate for your opt-in form is to add a popup to the squeeze page. Although old styles of popups are now blocked by most browsers and therefore totally ineffective, a new type of popup is making waves for its effectiveness at converting visitors into subscribers. These popups, which are called DHTML floating menus, are just dynamic code that is embedded in a website.

DHTML popups are not blocked by popup blockers because they do not open in a new window. The little floating menu just appears in the window or browser tab until it is clicked on or closed by the user. These popups are the first thing that visitors see when they navigate to a website, so they are the perfect place for a strong call to action and an opt-in form.

DHTML Popup Tips and Tricks

• Summarize your offer with an elevator pitch in the popup. Limit your pitch to no more than 2 sentences that describe the benefits of signing up to receive the newsletters.

• Limit the availability of your special offer. Use the popup as a countdown until the offer expires.

• Consider having the popup appear only when a visitor clicks to leave the page. Present a last-chance offer to collect subscribers’ email addresses before they navigate away.

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