List Building - How Autoresponders Can Make You More MoneyWhat is an Autoresponder? An autoresponder is a program that you can set up to send emails automatically when someone sends an email to it. It can also remember who sent the email and follow up with them with whatever you tell it to do. You have heard that there is money to be made in the follow up so that is why marketers spend time following up past clients and list subscribers. What better way to do it than to set it up once and let your autoresponder take over and send the emails on a predetermined basis for you. Why do you need an Autoresponder? By now you would have heard the experts tell you that it takes an average of seven different emails to make a sale. If you only have a few subscribers you could follow them up manually but when you have thousands it is just not practical to do so. This is why you need an autoresponder. Imagine trying to work out which email you sent who and when you sent it with a list of thousands. A properly set up autoresponder will take care of this for you. Imagine making a sale at 2am as the internet has made it possible for you to conduct your business 24 hours a day. I certainly do not want to be woken up to send a reply at that hour. However my autoresponder will gladly send them one for me. The beauty of an autoresponder is that you can set it up to automatically send emails on a regular basis to anyone who signs up to your mailing list. You only then have to answer your support emails a few minutes every day. So you can set up your sales letter, someone buys your product, and your autoresponder takes over and manages the sale for you even if it is 2am. You can also set up a squeeze page, have people sign up to your mailing list and your autoresponder now manages your mailing list with preset emails with their time to be sent scheduled. At any time you can jump in and send a broadcast email for special offers and announcements. I guess you could call your autoresponder your 24 hour per day 7 day per week virtual assistant. To summarise here are a few things you can do with an autoresponder. * Automate Sales Letters How much does the Autoresponder cost? Some autoresponders are free but remember if something is free then you have to pay for it in some way or the provider will go broke. Some free ones will embed their own advertising which may take your subscriber away from your offer. My personal recommendation would be to get what you can afford and one that will grow with your business. It can be a hassle to change over later as some of the bigger providers are reluctant to allow you to import your exisitng mailing lists. Asking your subsribers to sign up again is something you should avoid because you will have a high attrition rate. An autoresponder will become more and more important as your business grows as it will save you time not to mention the hassle of working out who got what email and when. You have heard that there is money to be made in the follow up so that is why marketers spend time following up past clients and list subscribers. What better way to do it than to set it up once and let your autoresponder take over and send the emails on a predetermined basis for you. Get the best autoresponder you can afford when you start so that it will grow with your business so you avoid the hassle of changing it unnecessarily. For more marketing information http://www.kerriesheehan.com
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