Why Build a List: Your List Is a Valuable Asset

You have heard of the list, right? Everyone says, you need a good list to really make money. That is, a list of potential clients, team members, customers - what have you - to whom you can market products, opportunities, and related items.

So let’s assume you have people opting into your list from various sources. Great.

Now you have to keep in touch with them. The usual - and easy - way is to send them regular emails.

You can of course sign up for an Auto-responder service that creates and sends out generic emails for you that plugs one item. Prospect Central is one such service.

If all you want is to promote is your network marketing opportunity or one type of product to your list that works fine. It is not ideal, however it works.

But that kind of interaction with your list of people is not going to result in the ideal list that people rave about. It is not an asset that is mutually beneficial for years to come.

The reason a good list is so valuable is because you have developed a relationship with the people on that list. You understand them, you know the kind of information and resources they want and need and - this is the important part - you give it to them.

Yes, you give it to them for free. Not only that, but you provide it stamped with your own personality. They get to know you. They get to trust you. They learn that you do know what you are talking about; that you know what they want and need - or at least most of the time.

You cannot get that with an automated auto-responder email list.

Of course, along the way you will promote various products and opportunities. Products and opportunities that you feel have value and that could benefit your list. It is all part of understanding what they want and providing it. The people on your list that buy or join get that valuable product or opportunity, and you make money on your efforts to provide value.

The reason a GOOD list is valuable is because of the relationship you have forged in your emails and other venues. If you have built a good relationship, one of trust, with the people on your list, a good percentage of them will take your product recommendation and will buy or join. They will think, “if he likes it then it must be good.”

Of course all this assumes you are able to provide value to your list; that you have knowledge that your list wants but does not have. This brings us back, as so many business topics do, to personal development.

If you don’t have value to bring to the table now - go out and get it. A person who does that is already bringing value to the table.

Betsy Czark is an entrepreneur and marketer who daily thanks her lucky stars that she found effective coaches and training. Betsy offers a number of tips on how to succeed in business, including network marketing.

If you are looking for access to some great training that will increase your value and help you develop a killer list, check out this FREE video boot camp.