How Integration Marketing Helps Get You Email Marketing Leads

When it comes to building traffic and driving email marketing leads, it pays to get creative. I don’t mean that you have to go out and do something that’s really outlandish or crazy to get the word out about your product and to direct people to your squeeze page, but it does help if you go beyond working with just the traditional link building methods.

Now, I don’t have any problem with the traditional methods, and I actually agree that there are traditional and continue to be used because they work for building email marketing lists. But that doesn’t mean you should get lazy and limit yourself to these methods to build your email marketing list. Go ahead and think outside the box, and use new methods as well. One different method that I’m a big fan of for generating email marketing leads is Integration Marketing, also known as list dumps.

This is one of my absolute favorite methods of building traffic to send to my squeeze page to convert for my email marketing lists, and once I figured it out it put a big smile on my face. It’s a kind of joint venture, and it is a great method that will automatically and passively build up your list for you. After you set it up and it starts going, you won’t have to do ANYTHING but count your new subscribers day after day.

So here’s how it works. It’s really simple. Basically you just find someone else who is putting together a certain amount of new leads each and every day, and then you agree to promote each others free offers in the thank you pages and follow up emails that you send to your new subscribers. Whether you do one or both is going to be up to the deal that you work out with your partner.

In general you’re going to want to find someone who is generating about the same amount of leads a day that you are generating. Find that person and explain to them that when people opt in to your list and get sent to your Thank You page, or when they receive your follow up email, you are going to promote their product- provided they do the same for you. I usually go for the follow up email, as I like to send people to a sales page basically as soon as they opt in to my email marketing list. Just throw it in the PS section, and have them put yours in their PS section.

Now, there’s just one warning here- it’s better if you and the other person are promoting to different lists so the two lists aren’t cross-promoting each other. What I mean by this is simple- you don’t want to have your partner promote you in their follow up email, then someone signs up for you, and then you promote the same person they just joined back at you. Try and work with different lists here to keep this confusion and weirdness from happening with your email marketing leads.

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