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How to Build Your Email ListYou’ve all heard the saying “The money is in the list.” So now you’re focusing your efforts on building your list but it’s going slow, right? How can you get your message out to lots and lots of people if you don’t have a list? The list building secret you might want to consider is to use other people’s lists. No I’m not talking about getting someone to just give you their list, but there are ways that you can use someone else’s list to build your own. The way to do this is with ezines. Every ezine publisher has a list of subscribers and there are ways that you can utilize that list of subscribers to build your own email list. Finding an ezine If you do a search on Google you can find literally millions of ezines. The key is to refine your search and narrow it down as much as possible to fit within your business niche. So, for example, if your main business is selling weight loss products you might want to search for ezines that are about diet and exercise. You found the perfect ezine So once you found an ezine that you’d like to do business with what next? There are several things you can too to build your list using ezines. Write an article The best thing you can do, if possible, is to write in article and have it published in that ezine. The key here is that you will share valuable information with the subscribers but the benefit to you will be in your resource box. Your resource box is the area after the article telling the subscribers a little bit more about you with a link to your website. Most of the time submitting an article is free and you get the added benefit of basically being endorsed by the publisher of that ezine. You come across does an expert on your topic and the people that clicked on the link to your website are then potential candidates for being added to your email list. Submit an ad The alternative to writing an article is to submit an ad. This ad will be seen by everyone who subscribes to that list. There are some ezines that let you publish an ad for free, there are paid ad subscriptions, and some ezines offer a little bit of both. Using ezines is a fast way to build your email list By focusing on a few ezines at a time, you can build a build your list quite quickly. You can also build relationships with other business owners as well as build the reputation of your website or blog. Utilizing other people’s lists via ezines is definitely one of the best kept list building secrets I know of. Annette Lucas teaches online marketing and advertising skills to home based business owners. |
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