Surefire Ways to Get People to Subscribe to Your Mailing List

People do not want to give up their email addresses without good reason. Everybody wants their email address wherever they go on the web. They know that just one bad website can be an email address magnet for spam and suddenly their inbox is loaded with junk. Make sure you state that you will keep email addresses confidential and do not sell or share them. Place your contact near your email opt in fields to be more credible.

Now you have to have a powerful call to action to collect email addresses.

Offer a free course. Not just any course. A course that targets your audience -something they really want to learn. You can even offer a bonus for taking the course such as a certificate of completion. Make your course short and sweet. Outsource the work if you don’t have the time or expertise.

Offer a free eBook - not just any eBook. A MUST HAVE eBook. Success with eBook giveaways can be increased dramatically by writing a killer title. Scaring the heck out of people works!

Example Titles:

• 10 Sure Ways to Lose Your Job

• The 17 Habits that will Make You Penniless By Age 65

• Diets that Make You Gain Weight

• Toxic Food Ingredients at Your Grocery Store

• 21 Words that Destroy Resumes

No matter what incentives you offer do not give away a cheap or second class product. You are trying to create an impression with people and encourage them to do business with you. Give away a first class product.

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