The Best Way to Exploit Double Opt-In

Building an opt-in list is very crucial to your online success. When a visitor enters their information and clicks the submit button, they are taken to a Thank You page. On this page, you should have a short explanation that they will receive an email, and they must confirm before they will be added to your list and receive their gifts. It is useful to tell them what the subject of the email is, and that they should be looking for it in their inbox. If you stop there,however, you’re wasting an opportunity.

The Thank You page is a good place to place an offer for an additional free product, or a free to join a membership site. It is preferred to offer a product that is matching the one they just requested.

There are two motives for making this second offer.

1. You are adding more value to the rapport that you are building with this subscriber, and they will be more likely to confirm their opt-in.

2. These free gifts can have an offer that can lead to commissions for you.

After your subscriber gets the confirmation email, probably he or she clicks the link to confirm their application for your information or gifts. It is better to have the confirmation link go directly to the file that you were offering. Instead of going directly to the offer, you should take the opportunity to direct them to a download page.

The download page is another opportunity for you to give them another chance at the same products on the Thank You page, or offer different products. You can even make a one-time offer of a product that will add value to the product that they received from you as a gift.

Make sure you clearly show them how download their product. You will typically see words that say something like, “To Download, Right-Click Here and Select Save As” which will also be a link. The better option is to have a link with words like, “Click Here To Download Acid Marketing Training!” Also make sure that you have recommendations or links to tools, they’ll need to use your product, such as a link to the file reader or a file compression utility.

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