List Building - Secrets to Spontaneously Explode Your List Part 2In Part 1 the laser-focused secret to exploding your list was to get involved in forums that are in your niche’ market. In part 2, we will discuss using newsletters. List Building- Writing a newsletter is a skill that can be learned to explode your list Writing a newsletter is a skill that can be learned if you don’t have the knack. Think of all the examples you see almost daily. You get newsletters from your fraternity/sorority, your church or social group and from many other sources. You have many examples from which to use to format your newsletter. List Building- Writing a newsletter takes a bit of research Fear is one of life’s top 5 motivators. It can cause you to act in some strange manner or cause you to freeze like a deer in the headlights of a car. Fear is overcome by knowledge. So let’s add some knowledge. You need 3 components to write your newsletter: Format, Content, and Purpose. As discussed earlier, you have formats already coming to your doorstep. Choose one of them or look at other online newsletter formats. Golden Nugget- Alright, this is a great teaching moment here. As I wanted to provide you with search engine results from searching on “newsletter formats” a very ingenious individual saw that these were hot key words. The squeeze page ranks number 1 in Google when you search on that term. Folks are attempting to solve a problem [how to format a newsletter] by searching for solutions on the web. This is exactly the overall focus of building your list. You will be providing “pain relief” to your list of subscribers in the form of information or products and services. But you need to develop the list and develop a relationship with the people behind the e-mail addresses on your list. Content is what you write about. Perform a long-tail key word search in your niche’ market and then write articles that respond to these searches. Make sure to include these search terms in your article. Purpose. Here’s the key to take away fear. Consider that your newsletter only needs to be written once. It will be distributed many, many times over through your autoresponder, but you only have to write it once. Also consider that you only need to write 8-12 newsletters. Still fighting the fear bug? Then go to Elance.com and hire a writer. They are really inexpensive and most are very talented. List Building- Link it to your site Secret #2: Laser-Focused Newsletters which target a need within your niche’ market will help develop a relationship with the people on your list. People will tell people about your great newsletter and it will grow your list! But don’t forget to link it to your site! Mr. Kassebaum lives in Southern Illinois and has been consulting in the business, IT, and accounting arena for over 17 years. He is a published co-author and has been interviewed by numerous radio stations including WABC out of NY. For more information on Laser-Focused List Building and a FREE GIFT please click here. “Help enough people get what they want and you will get everything you want!” Zig Ziglar |
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