Are Email Lists Worth the Effort to Build?

Everybody has most likely heard the phrase.

“The money is in the list”

But is this true?

It can be.

The reason I say this is because there is a big difference to using a list correctly and incorrectly.

If you set out to build a mailing list you have to be sure on how you are going to use this list.

If you are going to use this list as an informative newsletter full of useful information such as tips, news, and topics of use to your reader, then stick to it.

Do not get frustrated and start to just bombard your list members with sales promotion links after telling them that if they joined it would be a useful newsletter.

But on the same point, if you told your subscribers you were going to be sending them special offers from topic related vendors, then do not just fill your newsletter with information and no special offers.

You have to be honest with your readers, and yourself, straight from the start.

Be clear as to what your mailing list is for and what being a member will mean.

My personal advice is to do a mix of both.

Make your newsletter interesting and full of useful information, make your reader look forward to receiving it in their in box.

In amongst your information include special offers that your reader will want, not just what you want to sell.

Treat your readers well and you will build trust, treat them like pure money waiting to be taken, they will feel like you are trying to mug them.

Trust is the key to building customer relationships, deals are a mercenary mindset straight from the start. As soon as a better deal comes you are dropped. If they trust you, it builds loyalty.

A large, trusting, and responsive mailing list will make you a lot of money.

So, in some ways it is true.

“The money is in the list”

But only if you build trust with your list and offer them something worth buying.

Christian Underhill is an aspiring writer and online entrepreneur based in Las Vegas Nevada.

To read more information about building mailing lists please read my page on e.mailing lists