Building Opt-In Lists - Choosing Your E-Mail Newsletter Software

The first step in building opt-in lists is to decide on which niche and topic you want to address - the second is choosing your e-mail newsletter software. This is a major decision, as your e-mail newsletter software will be a big part of the process of making money online, and the features it has or doesn’t have will help or limit your efforts.

Your first decision when choosing your e-mail newsletter software is whether to use a program that runs on your own computer or server and sends out from you directly or use one or more of the professional autoresponder services online. Thee days the smart money is on using the pro autoresponder services, since it saves you the time it takes to keep your newsletter whitelisted with the big hosts and gives you hands-off subscription and unsubscribe functions as an additional defense against spam complaints.

So once you’ve decided which route to go with your e-mail newsletter software, it’s time to compare features. Make sure you have all the standard options like being able to send an e-mail blast to everyone at once or load up messages in an autoresponder sequence so each subscriber receives your newsletter issues based on when they signed up. Next, check to see what options are available for future broadcasts - can you schedule what time they go out on any particular future date, or are you limited to just choosing the day it goes out?

Another feature that becomes important at times is being able to choose which subset of subscribers gets any particular email blast (commonly referred to as a broadcast e-mail). You should be able to choose whether you want it just going to those still in your autoresponder sequence, only those who have already finished your sequence or both.

Finally, will your chosen e-mail newsletter software tie in with your social marketing efforts? Does it create an RSS feed from each of your broadcasts? Will it automatically tweet your newsletter to Twitter when you publish a new issue? Will it post to your FaceBook account? These little RSS benefits may not seem important when first starting to publish an e-mail newsletter, but choosing e-mail newsletter software that does these automatically can both save you time and help you build opt-in lists faster, since it exposes non-subscribers to your e-zine too.

Marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Doug created both of these programs himself through his PowerStart Marketing division, and gives his students direct access to him and his vast wealth of marketing knowledge both during their course and afterwards. Give your marketing the PowerStart it needs today - enroll now!