List Building - The Common Mistakes That Kill E-Mail Marketing Campaigns

You will work very hard to build an email marketing list. Don’t let common mistakes ruin all your hard work. A poor message, lack of an organized and well thought out call piece that follows AIDA (Attention-Interest-Desire-Action), or heavy hitting sales lines can all be detrimental to your conversion rates. But there are mistakes that can get stop your campaign in its tracks as SPAM.

Make sure every marketing piece includes an opt-out message and link for doing so. Keep in mind you don’t want to send email to people who will only be annoyed with you. You want people who appreciate your message and act to get more information or whatever your purpose might be.

Do not send marketing emails to people who have not subscribed to your list. They might very well report you as spam. Make sure your email provide the correct contact information for your business. Anonymous letter get ignored like a stranger in a mask at the front door. Your phone number, address, link, and even office hours are advisable. Make sure your subject line does not contain red flag words such as profanity, pornographic vocabulary, or virus definitions for example.

Do not add attachments to your marketing email. Many programs will filter out your attempt. You can send people to your website to get your attachment. Leave the pictures out of your marketing pieces. You want your email to open quickly and do not want it to get hung up in a filter due to size.

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