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List Building Secrets - Creating Leads With Squeeze Pages

When directing traffic to your site, it takes time, money and effort. When it requires a lot of hard work, it is best to require people to sign up to your mailing list. When they sign up, you don’t have to wait and worry if they’ll come visit you again. With a mailing list, the people get updates, special offers and reminders about your company. List building is about marketing to the same people who signed up to your site. A squeeze page is designed solely to get people to join your list.

A squeeze page focuses only on getting people to join your mailing list. The stuff that is included on this page is only geared towards that purpose and is not filled with overwhelming things about your business. It is a simple page with a headline, opt-in form, and bullet points of information. You can also include promotional items that people will receive if they join on the page as well. Make sure you keep it short and direct.

This next tip will help turn visitors into customers or subscribers. You need to be direct. If you want them to fill in the form, tell them to fill it in and don’t beat around the bush, but get right to the point. If you have a promotional prize for those who join, make sure you write something like, “Fill in the form to receive the free item.” It’s that simple. Online, people like it when things are simple and direct.

It’s not difficult to make a squeeze page. They are used to get people to join your mailing list, not to sell products. Also another reminder, keep the information on the squeeze page above the fold. Don’t make the visitors scroll to see the information. If you keep these tips in mind when creating your squeeze page, you’ll see increased list subscriptions.

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