Build Your E-Mail Marketing List Without Spending a Dime - Four Tried and True Strategies

There’s no way around it: launching an e-mail marketing campaign can be an expensive venture. The costs of purchasing a list are high, and developing an e-mail list from scratch can cost just as much, depending on the promotional methods used. Below you’ll find four powerful strategies for building an extensive e-mail database at little to no cost.

Blog About Your List to Make Big Bucks

Be sure to promote your e-mail newsletter on your blog - and spread the news to other bloggers as well! Highlight the key benefits of enrolling: special giveaways, discounts, and insider information are all worth promoting. Blog about the list early and often - your loyal readers will be excited for the opportunity to receive more information from you.

Launch an Article Marketing Campaign Exclusively For Your List

You can write short (250 to 500 word) articles and post them on sites such as ezinearticles.com to promote your list. Include an anchor text link back to your site within the bio box (or the article body if possible), along with a pitch for your newsletter.

Distribute Press Releases Through a Wire Service

Press release distribution services help your release appear in Google News for your target keywords. With the potential to deliver thousands of visitors to your squeeze page in a very short period, a press release can be a powerful subscriber generator.

Offer a Discount or Coupon Code for Subscribing

People love to save money - take advantage of this fact by offering visitors a discount in exchange for opting in to your newsletter. You should also promote the benefit of future savings opportunities that will be included in the e-mail newsletter.

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