Why Do We Build Email Lists to Make Money?

If you’re looking into making money online, then you should be considering building a list. This article will explain why and how you can go about doing this.

Firstly, let’s look at how building a list can be beneficial for an internet marketer and why you don’t need a huge list to make a load of money.

If you are promoting an affiliate product, it is always a good idea to maximise the potential of your traffic. You do this by “capturing” their information. You could almost look at this process as building a customer base. Once you have their information, you can then send them off to an affiliate product and hopefully make the sale. If not it’s cool, because you have their information and you follow up with a series of emails that you engineer to specifically promote a product or series of products in your niche.

Now you understand the benefits of building a lets, let’s look at why you don’t need a massive list to make lots of money.

The way you build a highly responsive list is by ensuring that you build strong relationships with your subscribers. You do this by providing high value. Usually, you do this by offering some sort of free gift in exchange for an email address. This gift should be directly related to the product that you are trying to sell and should be of high value i.e. it helps the person who uses it. By doing this, you are putting a load of good karma out into the universe and good karma has a habit of making it’s way back to you.

The stronger the relationship you have with your list, the more likely they will want to buy something from you. I call it the law of reciprocation. If you do right by someone, they will naturally want to reciprocate and in our case, this means buying something off you.

So now we know why we build a list, let’s look at process we have to go through in order to do it.

Firstly, you will have to decide what market you want to promote to. This should be something that you either know a lot about or are at least interested in.

Next, you need to think of ways that you can help out that market. This is a simple process of researching your market and finding out what the most common problem is. This step shouldn’t be too hard if you know a lot about your chosen market. Once you have a problem to help people with, you can look at making something (usually a little bit of information) that will help them. Usually this will be in the form of a free report, mp3 recording, video, etc etc.

Now that you have your free gift, it’s time to start designing the “sales funnel” the face of which is referred to as your “squeeze page.” Once you have your squeeze page in place and you have uploaded it onto the internet, you can start promoting it.

Before you do this however, you should ensure you test your system. You can do this using a variety of free tools found on the internet and a small amount of traffic.

This system is the foundation for anything “making money online” related. If you’re looking into setting up a sales system and you need to know how it is done in fine detail, then there is a video series called the newbie sales system and it shows you everything you need to know to build a profitable list.