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What Are the Main Features and Benefits of Local Search Visibility And List Building?Benefits of Local Search Visibility Looking to improve your ranking and increase traffic to your company website means effectively using every marketing tool you can get your hands on that is within your budget. And one marketing tool that too many companies overlook is local search. Few people realize that Google will first pull up results relevant to your keyword search terms within a certain radius of where you are sitting. This means that if you are located in Indianapolis, Indiana or Dublin, Ireland and you sit down at your computer and type in “burger joints” Google is going to show you the closest burger joints to where you are at that moment. Taking advantage of the local search feature can help increase your bottom line. Main Features of Local Search Visibility - Security - Google search provides potential customer, clients and others with a local option to what they are looking for (this can give customers a greater sense of security knowing you are local) - Ranking boosts - submitting your company information to Google Places, Yahoo Local, Local.com, CitySearch and other similar places can help your ranking in those search engines. Better ranking means more traffic to your site. - Customer Feedback/Reviews - most local search results also allow a customer or client to leave feedback on the experience they had dealing with your company. This can help your credibility by establishing strong customer focused services. Lead Capture Pages Help With List Building List building is a must. In a nutshell, if you are getting ready to launch a campaign where you want to encourage potential customers to enter their information into fields so that you can add their name and email addresses to your list for future reference, you will want to set up what is known as a lead capture or squeeze page. Setting up a lead capture page is simple enough to do. All you need is an html editing program that will allow you to create the page you wish to direct your customers to. Along with this info, most people also use the form code they can generate in the auto-responder they are using to copy and paste into the page they have built with the HTML editor. Once this page has been constructed, all that is left to do is to install it (aka upload it) on the website or a page of a blog, and encourage people to take a look at what is offered there via marketing means. Next you may be wondering about popular ways to get your targeted audience to find their way to your lead capture page. The following is a list of activities that can bring your potential customers to your page and hopefully cause them to give you their contact information: 1) Set up your lead capture page. 2) Decide on what you would like to promote and how (ie your marketing campaigns) to send people there. 3) Write articles, or hire someone else to write them, that will generate interest around your promotions. For instance, write “how to” or other informative pieces. 4) Include the link to your lead capture page somewhere in the article or in the resource box at the bottom of it. 5) Submit those articles to article directories. 6) Also place some articles on your blog. 7) Make a video and post it on YouTube or other video sites, and include your squeeze page link in the description & last screen of your video, inviting people to go there for more info.
Article Source: http://EzineArticles.com/6136083 |
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